The benefits of balanced nutrition
The right nutrients in the right quantities
Many pet foods are labelled ‘complete’, meaning that a food should provide enough of every nutrient (such as protein, fat, minerals or vitamins) for a pet to live on without the need for supplements. But not all ‘complete’ pet foods are created equal.
The dangers of excessive or deficient nutrient intake
A wide range of many common diseases can be exacerbated or even caused by feeding your pet a food with an incorrect balance of nutrients.
Roll your mouse over the diagram to reveal the health issues associated with excesses or deficiencies in nutrients.